Family Business

John Hayward is a professional landscape photographer with a great passion for his native Shropshire.

He travels the length and breadth of the county to photograph its glorious countryside, seeking out remote locations as well as bustling towns and idyllic villages.

In particular he delights in tramping the Shropshire Hills and capturing the dramatic scenery along the England and Wales borderlands.

John is a Shropshire lad, based in Shifnal, and his stunning images regularly appear in books, national newspapers and magazines.

He runs the Shropshire and Beyond photographic library which he set up in partnership with his father, Mike, to showcase the very best that the county has to offer.

Together they produced two books, Shropshire From Dawn to Dusk (2020) and A Year in Shropshire (2017), which were published by Merlin Unwin Books.

John's lastest book is a photographic edition of A Shropshire Lad, A E Housman's lyrical English poem with its universal themes of loss, love and the passage of time.

Shropshire and Beyond is affiliated to the Mike Hayward Collection of classic British motor sport images.

John Hayward

John studied media production at university and still works with creative video, although he prefers to concentrate on still photography. 

His images are used extensively by national and international picture agencies, and appear regularly in the media.

It is his love for the majesty and grandeur of the Shropshire Hills that inspired him to take up landscape photography as a profession.

As the younger half of the photographic team he blithely climbs steep inclines with two stones of camera gear strapped to his back.

He is often in position long before the sun comes up, capturing the new day as dawn sweeps across the magnificent views laid out beneath him.

His picture of the Ironbridge cooling towers being demolished was commended in the 2020 Landscape Photographer of the Year competition and was included in the accompanying book.


Mike Hayward

Mike is a former newspaper photographer who, in addition to his love for landscapes, has built up an extensive archive of classic British motor sport images.

He likes to search out the quirky and the offbeat, delighting in the customs and traditions that are the very lifeblood of our glorious county.

The Green Man at Clun, morris dancing, festivals and village cricket all figure prominently in his pictures, although he retains a special affection for the rock-strewn landscape of the Stiperstones.

A tale of two cameras

Family team John and Mike Hayward spend their working lives photographing Shropshire in all its glory.

Their pictures reveal their love of their home county, but do not always reflect the sheer amount of effort and hard work on the other side of the camera.

Tales involving ridiculously early starts on icy winter mornings are legion, as are the long, tedious hours spent waiting for the sun to come out from behind a cloud.

Close encounters with curious cows and sheep are a regular occurrence, while stories of attacks by horseflies and wasps are too numerous to mention.

Then there is the never-to-be-forgotten expedition where the perfect shot involved standing in a field freshly sprayed with sewage - and staying there for half an hour.

Most of the early-morning expeditions are now handled by John. He says: “Basically, you need to be in position to get the perfect sunrise shot about half an hour beforehand.

“If I’m heading for Caer Caradoc in the Stretton Hills, for instance, that’s a 45-minute drive from home followed by a 45-minute walk loaded down with camera equipment to reach the best vantage point.

“Then it’s a case of settling down in the dark and waiting for the sun to come up.”

Things don’t always go to plan - despite careful scrutiny of numerous weather forecasts the night before - and it’s not uncommon to return with no worthwhile pictures to show for all the hard work involved.

Sometimes, however, an unexpected outcome can make up for all the disappointments.

This was the case when yet another early start saw John heading for the Lawley hill, near Church Stretton, which he had previously never photographed at sunrise.

“The picture I wanted to do just wasn’t working but then I happened to turn around and saw a bird perched on a branch with the Wrekin in the distance,” says John.

“The bird was in the perfect position, silhouetted against the golden morning sky, and and I managed to get off four shots before it flew away.”

The resulting image reflects the ideal combination of long shadows and warm light that can be captured at this time of the day.

“Sometimes, it would be easy to feel as if we are repeating ourselves,” says Mike.

“By now we know all the best lay-bys to park in, and all the best vantage points, but the changing seasons and the glorious unpredictability of the English weather mean that we always come back with something different.”